Your ROAS is dropping.
Your creatives are burning out.
This is fixable.
I read your Meta Ads data, I work out exactly why your creatives have stopped converting, and I build the creative system that turns it around. Creative strategist and UGC creator: from the creative angle to the finished video, one single collaboration.
Who I am
Freelance creative strategist and UGC creator:
both skill sets, one single collaboration.
Creative strategist and UGC creator are two complementary roles. Strategy designs the angles, writes the briefs and reads the data. The UGC creator produces the videos. I have built both skill sets, which lets me run the creative strategy end to end, without you having to juggle several providers.
In practice: I analyse your Meta Ads Manager, I design data-driven creative angles, I write precise briefs and full scripts. And because I also produce UGC content, I can film the videos that bring that strategy to life myself.
One point of contact. From brief to video. From strategy to result.
The diagnosis
Sound familiar?
You are not alone.
You have changed the targeting, raised the budget, tested new formats. Nothing shifts. The problem may well be your creatives, not your audience.
The algorithm saturates your audiences faster than it used to. You need to test more angles, more often. But nobody on the team has a documented system for that.
The content is native, well produced, even TikTok-friendly. But the hook does not stop the scroll and the video is not built to trigger a purchase.
When a creative performs, you have no clear rationale. Every month starts from scratch. There is no documented iteration, so nothing really improves.
If you recognise yourself in any of these scenarios, it is nearly always a creative strategy problem, not a budget or targeting one.
What I do
Four pillars for a creative system
that improves with every campaign.
The creative accounts for 80% of the result of a Meta or TikTok Ads campaign. Here is how I run that part.
I read your Meta Ads Manager: hook rate, hold rate, CTR, ROAS. I work out precisely why some creatives convert and others do not, before touching production.
I write the precise brief the creator has to execute: chosen angle, structured hook, full script, CTA. Every video is a documented, testable hypothesis, not a one-off.
I design 5 to 10 different angles to test each month: transformation, comparison, humour, testimonial, demo. Each angle targets an objection or a purchase driver.
I identify the winners, I understand why they work, and I build the next variations. We scale what performs and lift the ROAS week after week.
Results
Creative strategy
is measurable.
Figures taken from real client cases, not estimates.
Cindy does not just deliver videos. She understands our advertising goals and produces content built to perform from the very first test. Our ROAS almost doubled in two months.
Process
How we work
together.
I analyse your existing campaigns in Meta Ads Manager: I read the hook rate, the hold rate, the CTR, the ROAS. I understand what performs and why before proposing anything.
I build a creative plan: 5 to 10 different angles to test, hook types to deploy, formats to prioritise. Each angle targets a specific objection or purchase trigger.
I write full briefs and scripts for each angle. If you have creators, they have everything they need to execute. If you do not, I produce the videos myself.
We look at the results together. I document the winners, I understand why they work, and I build the next variations to scale what performs.
Frequently asked questions
What you want to know
before we start.
What is the difference between a creative strategist and a UGC creator?
A UGC creator produces the content. A creative strategist designs the strategy behind it: angles, hooks, scripts, data-driven iteration. I have both skill sets, which lets me cover both roles in a single collaboration.
Why bring in a creative strategist for your Meta Ads?
The creative accounts for 80% of the result of a Meta or TikTok Ads campaign. Targeting and budget alone are no longer enough. You need tested creative angles, hooks that stop the scroll and a data-driven iteration system. That is exactly what I do.
How much does it cost to work with a freelance creative strategist?
Projects usually run over one to three months. Pricing is quoted based on content volume, the number of creative angles to test and the level of support required. Get in touch for a tailored quote.
Which sectors do you work with in creative strategy?
Lifestyle, fashion, beauty, food, health, wellbeing, tech, education, e-commerce: I adapt the creative strategy to the codes of each sector and to the specifics of your target audience.
Go further
Shall we work together?
Your creatives deserve a strategy.
Shall we talk?
Thirty minutes to analyse what is blocking your campaigns and offer you a concrete action plan. Free, no commitment.
Analyse my campaigns 💛