Freelance community manager for the pet industry
The pet industry benefits from one of the most engaged audiences on social media. A community of pet owners is passionate, ready to interact, share and recommend naturally. The challenge is placing your brand at the heart of that passion. I worked with Dogshop on their social presence, with an approach centered on authenticity, client UGC, and community loyalty.
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Your sector challenges
My clients in this sector
Structured social presence in a highly competitive sector, with a community approach centered on UGC and authenticity.
Formats that perform in this sector
Frequently asked questions
Which networks for a pet brand or store?
Instagram and TikTok are the two main networks. Pet videos are among the most viral content on both platforms. Facebook remains important for owner groups. Pinterest is interesting for brands with a visually strong product range.
How to leverage UGC in the pet industry?
By actively inviting clients to share their animals with your product (brand hashtag, challenge, contest). I set up a UGC collection, selection and repost strategy that feeds the account with authentic content.
What budget for a freelance pet industry CM?
Instagram + TikTok management for a pet store starts from €450/month. For a national brand with multiple platforms and video creation, budget €1,000 to €2,500/month.
Do you also manage TikTok for the pet sector?
Yes. TikTok is one of the networks where pet content performs best. I manage TikTok strategy, short video editing and publication.
How to measure ROI on a passionate community?
For e-commerce: key KPIs are site clicks, social traffic, social visitor conversion rate, and tracked promo codes. Engagement (comments, shares, brand mentions in stories) indicates community health.