Freelance B2B community manager
B2B social media communication follows different rules from B2C: not direct selling, but long-term credibility building. With Saint-Gobain, I generated 3.6 million organic impressions on LinkedIn — making the company a recognized benchmark in the BTP sector. With Sewan (B2B Telecom), I developed an employer branding strategy that puts the company on the radar of tech talent before they even apply.
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Your sector challenges
My clients in this sector
3.6 million organic impressions — BTP thought leadership reference on LinkedIn France, benchmark for sector competitors.
Increased visibility on the radar of French tech and B2B talent. Potential candidates find a brand worth joining before they even apply.
Formats that perform in this sector
Frequently asked questions
Which social networks for a B2B company?
LinkedIn is essential for B2B. Instagram can complement to humanize the employer brand. TikTok is relevant for B2B sectors targeting younger profiles.
How to measure LinkedIn B2B strategy ROI?
Key KPIs: impressions, engagement rate, site clicks, qualified connection requests, initiated conversations. Long-term: track inbound leads mentioning LinkedIn content, and spontaneous application evolution.
Do you handle executive personal branding?
Yes. An executive LinkedIn brand is often more powerful than the company page. I define positioning, editorial line, and ghost-write posts in your tone. The account stays yours.
Difference between thought leadership and B2B content marketing?
Content marketing talks about your product. Thought leadership talks about your sector, convictions, industry transformations — generating the most trust and inbound long-term.
What budget for a freelance B2B CM?
LinkedIn thought leadership starts from €600/month. Full multi-platform management with employer branding and personal branding ranges from €1,500 to €3,500/month.